Join Hoffman’s Bali Batik Club

What is the Hoffman Bali Batik Club?
We want to help you keep your customers inspired and coming back for more so we designed a Hoffman Bali Batik Club to do just that. Each month, we will send you 10 gorgeous bundles. You can always order more than 10 bundles, but they are sold in increments of 10. Each bundle contains 12 Hoffman Bali Batik Fat Quarters in a lovely seasonal color story. Each month, we will include a card in your shipment for a link to a free pattern that we think pairs well with the bundles.

Is it too late to start?
Don’t worry if you didn’t get started in January! You are welcome to join the club anytime, just let us know which month you would like to begin and we will make sure you get all 12 months in sequential order.

When do my bundles deliver?
Your bundles will deliver to your shop one month prior to the month they belong to. For example, February’s bundles will ship to you in January, while March’s bundles will ship to you in February.

Can I buy the bundles without being in the club?
Each month’s bundles can also be sold separately, without being in the club. If your store always carries a pink section of fabric in support of Breast Cancer, you are welcome to purchase our February bundles to fill up with pink. If your local high school’s color is green, you can purchase our March bundles in time for parents and grandparents to whip up graduation gifts for their high schooler. Just remember, you can buy any of these 12 bundles in increments of 10 at anytime.

Need some fun ideas to get you started?
Have your customers sign up for the year-long club in advance and get them committed to coming to the shop for a social time. Host a coffee party once a month to distribute the bundles to your club members and have them show off the projects made with the previous months’ bundles. Pair each bundle with a pattern and thread to enhance your customers’ experience and get them inspired to start a project.

Call us to join: 800-547-0100

We missed you in Portland…

But here’s everything you need to know!

Spring Quilt Market 2018 in Portland was a blast! We released Dream Bigger, Our 10th Anniversary Cappuccino Pop, McKenna Ryan’s new Seed to Blossom Hoffman Bali Batik Collection, Kari Carr’s new line, With a Twist and so much more!! We don’t want you to wait any longer to see it all. Below you’ll find links to our digital catalogs and project books. Take seat, have a look and get inspired!!

Click here to view the newest additions to the Hoffman line & get inspired with our Project Catalogs!

See something you can’t live without? Call your sales rep, place an order online, or call us directly at 800-547-0100 to get it ordered for you! Happy Quilting!


Seed to Blossom by McKenna Ryan

Introducing a new line of freshly picked Hoffman Bali Batiks from McKenna Ryan:

McKenna has planted the seeds of inspiration in her stunning line of Hoffman Bali Batiks. Each color and pattern has been cultivated to work together for just the right combination of freshness and warmth. As always, McKenna has designed bushels of projects featuring these fabrics and will be available to view at Pine Needles!

Hoffman is also offering the Seed to Blossom collection as a BIG FAT 50! You get all 30 fabrics in the Seed to Blossom collection plus 20 hand picked Hoffman Bali Basic Blenders that McKenna Ryan chose just for you!

This bundle includes a total of 50, one-yard cuts, no repeats!

Click here to view the entire collection of Seed to Blossom Hoffman Bali Batiks. Explore the McKenna Ryan lookbook here. 

Seed to Blossom will begin shipping to stores in November 2018!

2018 Hoffman Challenge Sees First Entry

The quilter/sewist who enters first wins! Well, not really, but we were delighted to see Sharon Morgan made the first submission in the 2018 Hoffman Challenge featuring Shine On!

Entering is “sew” easy! Just fill out the form, submit two photos of your artwork, and pay the entry fee at Hoffman Challenge 2018 Entry by the June 22 deadline.

2018 marks the 30th year of Hoffman Fabrics’ annual juried contest featuring original quilts, garments, and accessories. Makers of winning artwork receive cash and product prizes. Challenge co-sponsor Aurifil Thread presents awards for the Best Use of Aurifil category.

After reviewing all entries from the digital submission process, a panel of judges invites quilters and sewists to mail their artwork to Hoffman Fabrics for in-person judging. Get full details on the contest website.

We loved Sharon’s entry in the 2016 Challenge featuring the butterfly-themed Crystalia. Her mixed-technique quilt showed originality, good execution, and storytelling. Take a look. We think you’ll agree and find inspiration from it. And we look forward to seeing your entry soon!

He’s Late Again by Sharon Morgan


Bigger. Better. Hello, Hoffman Wide Backs!

Did you think that you would ever see a wide back fabric as lovely as Skylines? Or Hoffman’s Bali Sunflower? Or Mystic Meadow?

That’s right! We took some of our most popular designs in batiks and digital prints and blew them up BIG! As in 108 inches wide big. That means with our popular Skylines cityscape, the building reach nearly 9 feet. How cool is that?

Of course you can count on Hoffman wide back fabrics to offer the same premium quality as our regular-width goods.  

We’re packaging our wide backs in user-friendly 3-yard cuts – the perfect size for quilt backs. Look for our beautiful fabrics folded in clear bags bearing our super-cute product name … wait for it … Hoffman 3-Sums!

They add just the right touch of elegance and beauty, and they’re so pretty you can also use them for seamless borders or bindings, whole-cloth quilts and duvets, pillows, dust ruffles, tablecloths, slipcovers, curtains and other chic DIY home décor.

Ask for a 3-Sum at your favorite Hoffman retailer!

Get crazy as a monkey (as our sales and merchandising chief Stephanie Prescott did over new Hoffman Wide Backs like our digital-print Skylines.

Quiltcon Pasadena: Me+You = Family

Lucky attendees at QuiltCon couldn’t help but notice that Me+You modern batiks are on a roll. A big roll. A Big Fat 50 roll!

Quilters and sewists went gaga over Big Fat 50, a collection of 50 one-yard cuts of Me+You Indah Batiks that are hand-crafted at the Hoffman Fabrics’ factory in Bali. They swooned over the modern, minimalist motifs and palette of saturated bright colors.

Me+You founder Aaron Hoffman had family on hand to celebrate the newest release of Indah Batiks, which are designed to accent the blender-basics line of hand-dyed Indah Solids.

“My favorite part of Quiltcon every year is connecting with the makers and creators that love my fabric,” he said. “The quilts in the show are rad, and the people at Quiltcon are full of ideas and inspiration. It was awesome to be able to share my brand with my kids and the rest of the Hoffman family at the show.”

Keep up on Me+You on Instagram at me__and__y0u. Next stop: Portland Quilt Market (trade only) in May. Save the date: Feb. 21-24, 2019 for Quiltcon Nashville, Tenn.

The Hoffman Fabrics Tour is Quilting’s Oz

Everyone wants to look behind the curtain, but few get the chance. So we had some video shot of what goes on behind the scenes at Hoffman’s offices in sunny South Orange County, Calif. Come along for an insider’s look at what goes into designing, sampling, and distributing quilting cottons — from sketching artwork to rolling bolts. Click your heels three times and say “There’s no place like Hoffman! ”